GET TO KNOW OUR FIVE DISTINCTIVE FRAGRANCES
The BATH & BODY collection is inspired by the five elements locked within all of us. We encourage you to discover your key. Become empowered and promote the first-hand harmony between body, mind, and soul. Learn More

BLISS (Ocean Mist)
The BLISS collection is inspired by fluidity. A complete collection specially handcrafted to elevate the fluid and yielding personality. Balance the WATER element within you today. - SHOP BLISS -

FREEDOM (Plum Persimmon Coconut)
The FREEDOM Collection is inspired by determination. A complete collection specially handcrafted to elevate the confident and success driven personality. Balance the METAL element within you today. - SHOP FREEDOM -

INTENT (Green Tea)
The INTENT collection is inspired by a grounded, nurturing spirit. A complete collection specially handcrafted to embrace the down to earth, logical and methodical personality. Balance the EARTH element within you today. - SHOP INTENT -

PASSION (Mandarin Sandalwood)
The PASSION collection is inspired by passion. Specially handcrafted to embrace the lively, dynamic and outgoing personality. Balance the FIRE element within you today. - SHOP PASSION -

TRUTH (Orange Bliss)
The TRUTH collection is inspired by a life renewing spirit. A complete collection specifically handcrafted to embrace the unwavering, strong willed and assertive personality. Balance the WOOD element within you today. - SHOP TRUTH -
WE ARE THE MODERN DAY APOTHECARY
AT APOTHEQUE CHOICE IS ESTEEMED, honored and regarded as one thing: the KEY.
FOR OVER 25 YEARS we have purposely endeavored to provide you with specialized products and formulas that specifically cater to individuality. Our name stands emblematic as a reminder that the life which flows through each person is absolutely unique and deserves to be cared for and celebrated as such.
It remains our enduring passion TO PLACE THAT KEY IN YOUR HANDS.
DARE TO UNLOCK WHAT IS UNIQUE ...